B2B Logistics management & Shipment Tracking Platform
B2B Logistics management & Shipment Tracking Platform
B2B Logistics management & Shipment Tracking Platform
INDUSTRY
INDUSTRY
INDUSTRY
LOGISTICS
CLIENT
CLIENT
CLIENT
CARGO SPROUT
YEAR
YEAR
YEAR
2022
SERVICE
SERVICE
SERVICE
FULL-STACK UX DESIGNER
"Can you redesign our shipment management web platform to make it faster & increase the number of shipments per week.”
"Can you redesign our shipment management web platform to make it faster & increase the number of shipments per week.”
"Can you redesign our shipment management web platform to make it faster & increase the number of shipments per week.”
- Firat Nurözler (CTO & Founder)
- Firat Nurözler (CTO & Founder)
- Firat Nurözler (CTO & Founder)
project scope.
project scope.
project scope.
Redesign B2B progress tracking platform that reduces steps for viewing time sensitive shipment updates and communication delays for the user
Redesign B2B progress tracking platform that reduces steps for viewing time sensitive shipment updates and communication delays for the user
Redesign B2B progress tracking platform that reduces steps for viewing time sensitive shipment updates and communication delays for the user
design process.
design process.
design process.
I conducted a three-step approach:
Problem identification based on internal focus group involving operations and logistics team discussion insights,
Platform conceptualization informed by these insights,
Designing and user testing to validate user onboarding and transition to the platform upgrade.
I conducted a three-step approach:
Problem identification based on internal focus group involving operations and logistics team discussion insights,
Platform conceptualization informed by these insights,
Designing and user testing to validate user onboarding and transition to the platform upgrade.
I conducted a three-step approach:
Problem identification based on internal focus group involving operations and logistics team discussion insights,
Platform conceptualization informed by these insights,
Designing and user testing to validate user onboarding and transition to the platform upgrade.
impact.
impact.
impact.
Platform redesign improved end-to-end shipment tracking efficiency by 60%, reducing time taken per shipment from 5 hours/week to 2 hours/week.
Problem identification
Problem identification
Problem identification
———
—
Conceptualization
2
Conceptualization
———
—
Design & prototype
3
Design & prototype
user persona.
user persona.
user persona.
To identify paint points and understand the root cause of each problem in the existing platform, I conducted 3 vendor interviews, created user persona, and user journey mapping.
To identify paint points and understand the root cause of each problem in the existing platform, I conducted 3 vendor interviews, created user persona, and user journey mapping.
To identify paint points and understand the root cause of each problem in the existing platform, I conducted 3 vendor interviews, created user persona, and user journey mapping.
Cargo Sprout Website Admin Persona
Cargo Sprout Website Admin Persona
Cargo Sprout Website Admin Persona
Shipping Company Manager Persona
Shipping Company Manager Persona
Shipping Company Manager Persona
key insights.
key insights.
key insights.
1
1
1
Time-sensitive live updates require a dedicated Cargo Sprout admin for efficient platform management.
Time-sensitive live updates require a dedicated Cargo Sprout admin for efficient platform management.
Time-sensitive live updates require a dedicated Cargo Sprout admin for efficient platform management.
The Cargo Sprout admin must manually update the portal with 400-500 updates per shipment, shared via Gmail, consuming significant time.
The Cargo Sprout admin must manually update the portal with 400-500 updates per shipment, shared via Gmail, consuming significant time.
The Cargo Sprout admin must manually update the portal with 400-500 updates per shipment, shared via Gmail, consuming significant time.
2
2
2
Visualizing shipment statuses involves a labor-intensive, repetitive process
Visualizing shipment statuses involves a labor-intensive, repetitive process
Visualizing shipment statuses involves a labor-intensive, repetitive process
Providing visual representation of shipment status is a painstaking repetitive process. Unless constantly manually updated by CS admin, the chart becomes outdated and useless.
Providing visual representation of shipment status is a painstaking repetitive process. Unless constantly manually updated by CS admin, the chart becomes outdated and useless.
Providing visual representation of shipment status is a painstaking repetitive process. Unless constantly manually updated by CS admin, the chart becomes outdated and useless.
3
3
3
Vendors do not trust sharing sensitive documents through the platform.
Vendors do not trust sharing sensitive documents through the platform.
Vendors do not trust sharing sensitive documents through the platform.
Vendors share multiple documents that contain sensitive information of pricing. They do not want this information disclosed to all the shipping companies involved in the shipment and prefer to share them with Cargo Sprout over a secure google drive. Cargo sprout has to monitor this document sharing on the portal.
Vendors share multiple documents that contain sensitive information of pricing. They do not want this information disclosed to all the shipping companies involved in the shipment and prefer to share them with Cargo Sprout over a secure google drive. Cargo sprout has to monitor this document sharing on the portal.
Vendors share multiple documents that contain sensitive information of pricing. They do not want this information disclosed to all the shipping companies involved in the shipment and prefer to share them with Cargo Sprout over a secure google drive. Cargo sprout has to monitor this document sharing on the portal.
Problem identification
2
Problem identification
———
—
Conceptualization
———
—
Design & prototype
3
Design & prototype
primary focus.
primary focus.
primary focus.
1
1
1
How can I streamline communication?
How can I streamline communication?
How can I streamline communication?
2
2
2
How can the live tracking system be made more intuitive?
How can the live tracking system be made more intuitive?
How can the live tracking system be made more intuitive?
3
3
3
How can I build trust between 3rd party vendors and CS?
How can I build trust between 3rd party vendors and CS?
How can I build trust between 3rd party vendors and CS?
Problem identification
2
Problem identification
———
—
Conceptualize
3
Conceptualize
———
—
Design & prototype
Design & prototype
Design & prototype
product direction.
product direction.
product direction.
1
1
1
Activity and Task Log
Activity and Task Log
Activity and Task Log
Pain-Point: Complex Communication Threads
A dedicated panel that offers a summarized view to current details for a shipment, logging in 3 essential components of a shipment:
Activity Log
Document Log and access level
Shipment details update Log
Pain-Point: Complex Communication Threads
A dedicated panel that offers a summarized view to current details for a shipment, logging in 3 essential components of a shipment:
Activity Log
Document Log and access level
Shipment details update Log
Pain-Point: Complex Communication Threads
A dedicated panel that offers a summarized view to current details for a shipment, logging in 3 essential components of a shipment:
Activity Log
Document Log and access level
Shipment details update Log
Old Task Flow for Sending and Viewing Shipment Updates
Old Task Flow for Sending and Viewing Shipment Updates
Old Task Flow for Sending and Viewing Shipment Updates
New Task Flow for Activity & Task Log Feature
New Task Flow for Activity & Task Log Feature
New Task Flow for Activity & Task Log Feature
2
2
2
Live Shipment Progress Tracker
Live Shipment Progress Tracker
Live Shipment Progress Tracker
Pain-point: Static & Outdated Progress Chart
Event triggered gantt chart that displays live status of shipment from point of origin to destination including date and time, and updated ID.
Pain-point: Static & Outdated Progress Chart
Event triggered gantt chart that displays live status of shipment from point of origin to destination including date and time, and updated ID.
Pain-point: Static & Outdated Progress Chart
Event triggered gantt chart that displays live status of shipment from point of origin to destination including date and time, and updated ID.
Old Shipment Tracking and Shipment Details Page
Old Shipment Tracking and Shipment Details Page
Old Shipment Tracking and Shipment Details Page
New Task Flow for Activity & Task Log Feature
New Task Flow for Activity & Task Log Feature
New Task Flow for Activity & Task Log Feature
3
3
3
Document Access Control
Document Access Control
Document Access Control
Pain-point: Unauthorized Access to Company Sensitive Documents
Provide an editable participant list for vendors to manage which companies can view their documents.
Pain-point: Unauthorized Access to Company Sensitive Documents
Provide an editable participant list for vendors to manage which companies can view their documents.
Pain-point: Unauthorized Access to Company Sensitive Documents
Provide an editable participant list for vendors to manage which companies can view their documents.
Old Document Page with Details
Old Document Page with Details
Old Document Page with Details
New Document Managing Page with Access Control
New Document Managing Page with Access Control
New Document Managing Page with Access Control
testimonial.
Nargis was thorough with understanding our user's needs and limitations. Through the redesign and automation added in the roadmap, we increased our client base by 45%
Wei Chou
CEO & Founder