Nargis Shaikh - Molecular You

UX Design

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B2B Health-tech Platform

INDUSTRY

HEALTH TECH

CLIENT

MOLECULAR YOU

YEAR

2023

SERVICE

UX DESIGNER

"We want a new platform to manage communications & data between vendors/labs and internal QA experts to support business expansion.”

- Joseph Smith (Head of Product)

project scope.

Design a new B2B data management and communications platform that streamlines the workflow between the Molecular You internal Quality Assurance experts and the external Medical Labs.

design process.

I conducted a three-step approach:

Problem identification through comprehensive user interviews and journey mapping,
Platform conceptualization informed by these insights, and
Designing and user testing to validate that the new B2B platform facilitates onboarding new patients by 300%.

I conducted a three-step approach:

Problem identification through comprehensive user interviews and journey mapping,
Platform conceptualization informed by these insights, and
Designing and user testing to validate that the new B2B platform facilitates onboarding new patients by 300%.

impact.

Increased Molecular You employee efficiency by 40%, reducing time taken to complete tasks by 7-10 days/month.

Problem identification

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Agile iteration

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Design & prototype

key insights.

To identify problems I conducted 5 user video walkthrough interviews, and user journey mapping. The research revealed 4 key insights as primary focus areas.

User journey map

1 Communicating errors and waiting to rerun tests takes most time in the process.

Users shared that 3 out of 5 batch submissions from Medical Lab are reported for rerun. Sometimes the sample IDs are incorrect or missing in the submitted xls result sheets.

2 Repeating the same actions for similar task involves too many clicks.

For example when a biomarker for multiple samples across batches needs to be omitted from the consideration, the QA expert has to edit the value of the biomarker for each sample across multiple batch files as NA by individually searching for it.

3 Going through multiple sheets to search for biomarkers or sample ID is painstaking.

Once the file is submitted by the medical Lab, the QA expert has to manually approve each sample before final submission for doctor’s recommendations. This process requires multiple repetitive steps.

4 Vendors share authenticity certification on a yearly basis for record keeping.

It is difficult to keep track and request for renewed certification and causes delays in process when results are submitted for doctor recommendations.

Problem identification

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Agile iteration

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Design & prototype

feature prioritization.

I held a stakeholder workshop to finalize product direction, discussing pain points based on research, reviewing competitive analysis, and proposing feature enhancements.

Competitive Analysis to recognize Best Practices and successful Design Patterns

Competitive Analysis to recognize Best Practices and successful Design Patterns

product direction.

1 Rerun Protocol

Addressing Error Communication and Test Reruns: Implement an Automated Test Rerun Protocol: auto-reject and request rerun for batches exceeding a 30% error rate.

Old workflow for Test Result Review

New Workflow for Rerun Protocol over portal

2 Bulk Action

Addressing Repetitive Actions: Introduce Bulk Action Feature: Enable global approve/disapprove for entire test result batches, reducing repetitive clicks.