3D Asset Creation Feature for Shopify Merchant
3D Asset Creation Feature for Shopify Merchant
3D Asset Creation Feature for Shopify Merchant
INDUSTRY
INDUSTRY
INDUSTRY
ECOMMERCE
CLIENT
CLIENT
CLIENT
SHOPIFY
YEAR
YEAR
YEAR
2022
SERVICE
SERVICE
SERVICE
UX RESEARCH
Exploratory Research
User Journey Mapping
3D Scanning Experiments
Workflow Testing
Framework Building
Card Sorting Exercises
Decision Tree Modeling
Mind-Mapping
Usability test
Workflow Evaluation
Workflow Evaluation
Role-Playing & Simulation
Acceptance criteria assessment
Technology Benchmarking
Performance Evaluation
Documentation Review
Collaborative Synthesis
project scope.
project scope.
project scope.
Conducted a nine-month research project with Emily Carr University's Material Matters Lab and Liiift Studio to evaluate 3D scanning technologies for Shopify merchants. The study aimed to assess technological capabilities, explore user-centered workflows, and inform Shopify’s product roadmap.
Conducted a nine-month research project with Emily Carr University's Material Matters Lab and Liiift Studio to evaluate 3D scanning technologies for Shopify merchants. The study aimed to assess technological capabilities, explore user-centered workflows, and inform Shopify’s product roadmap.
design process.
design process.
design process.
Applied a human-centered design approach with qualitative and quantitative methods, expanding the scope to include acceptance criteria based on customer expectations and merchant technical limitations.
Applied a human-centered design approach with qualitative and quantitative methods, expanding the scope to include acceptance criteria based on customer expectations and merchant technical limitations.
impact.
impact.
impact.
Delivered actionable insights that reframed Shopify’s approach to 3D asset creation. this feature was launched in 2024 Q3
— resulting in a 25% increase in merchant engagement with 3D tools during pilot testing and a projected 30% reduction in onboarding time for future tools.
Overview
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Research process
2
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Impact
3
overview.
overview.
overview.
As a UX Researcher for Shopify's 3D Asset Creation project, I collaborated with Emily Carr University's Material Matters Lab and Liiift Studio to explore efficient 3D scanning workflows for merchants. The research aimed to evaluate 3D technologies, develop a taxonomy, and inform Shopify’s product strategy.
As a UX Researcher for Shopify's 3D Asset Creation project, I collaborated with Emily Carr University's Material Matters Lab and Liiift Studio to explore efficient 3D scanning workflows for merchants. The research aimed to evaluate 3D technologies, develop a taxonomy, and inform Shopify’s product strategy.
Overview
1
———
—
Research process
———
—
Impact
3
research approach.
research approach.
research approach.
The project followed a human-centered design methodology, iterating between research, synthesis, and validation, and included:
Discovery Phase: Literature review and secondary research to understand the current 3D scanning landscape.
Exploratory Research: Over 100 scanning experiments evaluating mobile photogrammetry, LiDAR, structured light scanning, and desktop photogrammetry.
Acceptance Criteria Assessment: Evaluated customer needs and merchant limitations to redefine ‘good enough’ standards for 3D scans.
Synthesis Workshops: Weekly sessions to analyze findings and develop a 3D scanning taxonomy.
Prototype Testing: Uploaded sample scans to Shopify test stores to assess usability and customer experience.
The project followed a human-centered design methodology, iterating between research, synthesis, and validation, and included:
Discovery Phase: Literature review and secondary research to understand the current 3D scanning landscape.
Exploratory Research: Over 100 scanning experiments evaluating mobile photogrammetry, LiDAR, structured light scanning, and desktop photogrammetry.
Acceptance Criteria Assessment: Evaluated customer needs and merchant limitations to redefine ‘good enough’ standards for 3D scans.
Synthesis Workshops: Weekly sessions to analyze findings and develop a 3D scanning taxonomy.
Prototype Testing: Uploaded sample scans to Shopify test stores to assess usability and customer experience.
research methods.
research methods.
research methods.
Contextual Inquiry & Role-Playing: Simulated merchant workflows to assess effort vs. reward.
Usability Testing: Evaluated scanning tools from the perspective of merchants with limited technical expertise.
Cognitive Walkthroughs: Assessed barriers to adoption and time-to-value for merchants transitioning to 3D workflows.
Heuristic Evaluation & Benchmarking: Compared scan results to 3D modeling outputs to define acceptable quality thresholds.
Trend Analysis: Forecasted improvements in scanning technologies and their future impact on merchant workflows.
Contextual Inquiry & Role-Playing: Simulated merchant workflows to assess effort vs. reward.
Usability Testing: Evaluated scanning tools from the perspective of merchants with limited technical expertise.
Cognitive Walkthroughs: Assessed barriers to adoption and time-to-value for merchants transitioning to 3D workflows.
Heuristic Evaluation & Benchmarking: Compared scan results to 3D modeling outputs to define acceptable quality thresholds.
Trend Analysis: Forecasted improvements in scanning technologies and their future impact on merchant workflows.
Taxonomy and blueprint for Merchant 3D asset creation journey
Taxonomy and blueprint for Merchant 3D asset creation journey
Overview
1
———
—
Research process
2
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—
Impact
outcome.
outcome.
outcome.
The research provided Shopify with strategic insights and practical recommendations:
Product Roadmap: Combined the taxonomy and alternate scanning approach to guide future Shopify scanner development with an eye on emerging technologies.
Merchant Guidance: The taxonomy informed a guideline for merchants to create 3D scans using Shopify scanners.
Business Outcomes:
25% increase in merchant engagement during pilot testing.
30% projected reduction in onboarding time due to streamlined workflows.
80% of pilot users expressed enthusiasm for future handheld scanning capabilities.
The research provided Shopify with strategic insights and practical recommendations:
Product Roadmap: Combined the taxonomy and alternate scanning approach to guide future Shopify scanner development with an eye on emerging technologies.
Merchant Guidance: The taxonomy informed a guideline for merchants to create 3D scans using Shopify scanners.
Business Outcomes:
25% increase in merchant engagement during pilot testing.
30% projected reduction in onboarding time due to streamlined workflows.
80% of pilot users expressed enthusiasm for future handheld scanning capabilities.